We opened our lovely little shop back in 2007 in the sunny(ish) seaside village Tynemouth selling the sort of clothes, toys & gifts we would be happy to buy for our two lads. Things that were a bit different, things you couldn't find in all the big stores and things that were fun and made you smile. 

As the years have passed we have brought in lots of new brands and even designed our own ranges, Local Hero and Geordie Genes and we are always looking for lush new stuff for our fab customers to enjoy.